Making a New Client Wildly-Satisfied – Fast.
August 21, 2015 | 5 Comments | SAFM Team
This is part 2 of a three-video series where I share some fantastically simple and powerful pearls and case studies for building a wildly successful practice. If you missed Part 1, you can check it out here! Then don’t miss this video full of tips on wildly satisfying your clients as soon as possible for maximum impact – starting in your initial consultation and continuing into your very first meeting! (And hear about one of my favorite clients and how she brought to me nearly 70 new clients – no joke!)
A client’s motivation and commitment to their wellness journey with you is at its highest right after they commit to join your program. From that point onward, the clock starts ticking on your opportunity to help them find palpable relief or symptom improvement as soon as possible. They need this quick satisfaction and delight in order to
- Galvanize their faith in you as a practitioner
- Increase their commitment to their journey with you
- And most importantly, validate their hopes that they can indeed feel better – finally.
I definitely recommend you use a symptom questionnaire in your initial consultation AND each of your client pre-session updates. This list forms your “Bucket of Opportunities” to satisfy – and ideally delight – your client. Here is the exact symptom questionnaire I use in my practice; it’s been well honed over several years. I hope it’s helpful to you!
As soon as your client signs up for your program, I recommend you choose their most annoying symptom from the following list and make it a priority to help them to get relief – or at least significant improvement – as soon as possible. In my experience over the years, these are by far the most common symptoms that are (1) often straightforward to improve and (2) annoying and frustrating to your client. As promised, I am giving you specific clinical details on each:
- Headache. Tension headaches are the most common type and are ultimately caused by nociceptors (“pain bodies”) on nerve fibers that create our experience of pain. Nociceptors can be triggered by a variety of factors, but often it’s a combination of muscle tension and blood vessel spasm or dilation that is at play. I recommend the following short set of actions to help initiate quick relief from tension headaches. (Again, these may not create 100% relief, and there may be other root causes and exacerbating factors. But the goal is to get started with some initial relief quickly, while you spend time identifying the other root causes such as food sensitivities, toxicity, and inflammation.) If your client wrestles with migraines, refer to this post instead, as this is a very different biochemical dynamic.
- Hydration. Make sure your client is drinking plenty of clean, plain (uncarbonated!) water. Give them a specific goal of at least 5 full glasses a day, spread throughout the day. I am amazed at how often this is the primary headache driver.
- Magnesium. One of the top American nutrient deficiencies, and many more people have suboptimal levels. I have written a complete post about magnesium and how to recommend it to your clients. The only major contraindication for magnesium is kidney disease/cancer. The post gives many details; I most often recommend 300mg magnesium glycinate twice daily with food for headache.
- Constipation. This is a particularly powerful topic to address which can have truly breakthrough results for your client. I do believe that nearly all of us should be having at least one fully-formed, easy-to-pass, complete bowel evacuation every day – with very few exceptions. Anything less than that chronically is constipation. I am actually offering you a complete clinical course webinar on this topic – my gift to you! There is also a shorter summary post which you will find handy for supporting client discussions about bowel habits and quick tips on the most effective remedies.
To start creating a wildly-satisfied, client, prioritize getting quick, substantial relief for your clients right away! This is a powerful foundation for building a wildly successful practice.
Don’t miss Part 3 of this series which continues to highlight key tips for creating wildly satisfied clients and also features some wildly successful case studies.